It happens all the time. Two people are using a word and believe they are aligned on its definition, but their different interpretations lead to big misses in execution. When this happens with a common word like coaching, the results fall short and leave people scratching their head. I was recently in New York teaching a Coaching for Peak Performance class with a group of front-line managers.
"How many of you actively coach your team members?" (80% of the hands went up)
"How many of you coach both proactively for development and reactively for "just-in-time" learning?" (60% of the hands went up)
It didn't make sense to me. I was missing something. How could they be coaching and still not getting the results?